Is Adobe ‘Flex’ being renamed?
I just received a survey from Adobe through LinkedIn that suggests they are thinking about the naming of their Flash products. There are 3 products – the traditional Flash Profressional, Flex Builder, and the soon to be Catalyst (Thermo) product. Sounds like they want to dump the ‘Flex’ brand, and possibly align these as Flash Creator, Flash Catalyst, and Flash Builder. Makes sense to me.
[Update] Indeed, 10 months later Adobe has renamed Flex Builder to Flash Builder.
More information on Ryan Stewart’s blog:
http://blog.digitalbackcountry.com/2008/11/the-flex-builder-identity-crisis-and-the-flash-platform/
In particular, “One, Flex is a great brand. I love the Flex brand. It’s not going away and in fact we want the community to embrace that brand.”
Mike
Mike Potter
January 5, 2009 at 8:12 am